Sociology of Style Image Upgrade
Fashion your identity. Empower your life.
Take a scientific approach to personal image
Before you can be heard, you are seen. What are you communicating? Dr. Anna Akbari pulls from her in-depth ethnographic research to operate as "the thinking person's stylist," helping clients to explore the nuances of self-presentation and develop scientifically-proven, replicable, customizable formulas for visual success. Akbari founded the Sociology of Style method to bring the science of visual communication to everyday life. Her doctoral dissertation, "Fashioning Power," and her M.A. thesis, “Distinguished Compliance: Living in the Cracks of Corporate Dress Codes,” explore the ways in which we negotiate power in our everyday lives using visual self-presentation — and she applies this research to the work she does with clients.
Why work with Anna?
Starting a new job. Seeking a promotion. Changing industries or geographic locales. Feeling frumpy and out of of date, and just need a professional wardrobe tune-up. Want to feel more confident when you go out. Single, recently divorced, or just looking to refresh the relationship you’re already in. Recent size changes or physical transformation. Pregnant or adjusting to a post-baby body. Body has shifted with age and finding the right look is more of a challenge.
The importance of dressing the part cannot be overstated in the professional realm. Studies show that people who look polished and sharp are perceived as more competent and rewarded accordingly in the workplace. Looking good isn’t just about vanity — it’s also about financial and professional reward.
What TO expecT
Learn how you’re being perceived and create a context-appropriate wardrobe and overall aesthetic that appeals to your target audience, but still feels like you. Learn to balance the line between individual expression and group identity in the workplace. Construct a cohesive wardrobe with pieces that work together holistically and eliminate the stress of deciding what to wear each morning. Save time and money by purchasing fewer items: invest in pieces that fit properly, learn to tailor and care for them as needed, and wear them for years. Learn to accessorize in a no-fuss way that radiates sophistication, not trendiness.
Boost confidence and attraction by building a solid wardrobe of items that highlight your best features, radiate personality and flair, and send a message of sexy elegance. Stop making impulse purchases and learn to think of your look and your closet as a singular image, not hundreds of individual items that don’t go together or serve you. Eliminate “Nothing To Wear” syndrome from your life.
Work with the challenges and limitations of your body and life stage to develop a powerful personal aesthetic that feels fresh and comfortable, but never forced. Learn tricks and tips for playing up your assets and shifting attention away from problem areas. Stop aimlessly shopping and instead find styles, brands, and stores that cater to your particular needs. Reap the rewards of the mental transformation and sense of empowerment that accompanies your renewed, more conscious image.