Sociology of Style Image Upgrade

Fashion your identity. Empower your life.

Take a scientific approach to personal image

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Before you can be heard, you are seen. What are you communicating? Dr. Anna Akbari pulls from her in-depth ethnographic research to operate as "the thinking person's stylist," helping clients to explore the nuances of self-presentation and develop scientifically-proven, replicable, customizable formulas for visual success. Akbari founded the Sociology of Style method to bring the science of visual communication to everyday life. Her doctoral dissertation, "Fashioning Power," and her M.A. thesis, “Distinguished Compliance: Living in the Cracks of Corporate Dress Codes,” explore the ways in which we negotiate power in our everyday lives using visual self-presentation — and she applies this research to the work she does with clients.


Why work with Anna?


Starting a new job. Seeking a promotion. Changing industries or geographic locales. Feeling frumpy and out of of date, and just need a professional wardrobe tune-up. Want to feel more confident when you go out. Single, recently divorced, or just looking to refresh the relationship you’re already in. Recent size changes or physical transformation. Pregnant or adjusting to a post-baby body. Body has shifted with age and finding the right look is more of a challenge.

The importance of dressing the part cannot be overstated in the professional realm. Studies show that people who look polished and sharp are perceived as more competent and rewarded accordingly in the workplace. Looking good isn’t just about vanity — it’s also about financial and professional reward.


What TO expecT


Learn how you’re being perceived and create a context-appropriate wardrobe and overall aesthetic that appeals to your target audience, but still feels like you. Learn to balance the line between individual expression and group identity in the workplace. Construct a cohesive wardrobe with pieces that work together holistically and eliminate the stress of deciding what to wear each morning. Save time and money by purchasing fewer items: invest in pieces that fit properly, learn to tailor and care for them as needed, and wear them for years. Learn to accessorize in a no-fuss way that radiates sophistication, not trendiness.

Boost confidence and attraction by building a solid wardrobe of items that highlight your best features, radiate personality and flair, and send a message of sexy elegance. Stop making impulse purchases and learn to think of your look and your closet as a singular image, not hundreds of individual items that don’t go together or serve you. Eliminate “Nothing To Wear” syndrome from your life.

Work with the challenges and limitations of your body and life stage to develop a powerful personal aesthetic that feels fresh and comfortable, but never forced. Learn tricks and tips for playing up your assets and shifting attention away from problem areas. Stop aimlessly shopping and instead find styles, brands, and stores that cater to your particular needs. Reap the rewards of the mental transformation and sense of empowerment that accompanies your renewed, more conscious image.

I first met Anna when I was traveling for business with a suitcase stuffed with a million articles of clothing – because most of the clothes in my wardrobe just didn’t work together. Anna completely changed that nightmare for me two years ago. Her “Closet Catharsis” process truly changed my life for the better! Now when I travel, for business or pleasure, I just grab a few coordinating pieces that all work in concert and I am off. I can re-purpose skirts with a variety of blouses, appropriate jewelry and accessories. I can pair blouses with different pants, and accessorize with a slightly different combination of jewelry. It’s amazing. No matter what clothing I match up, I always have that stylish, crisp look you see in magazines. And It’s always a look that works for me.

Thankfully, my closet no longer looks like a disaster area, crammed with far too many clothes to compensate for a non-cohesive wardrobe, where few items are compatible with more than one companion item. What’s more, now all of my clothing and accessories look good on me. I’ve never received so many compliments on how good and “put together” I look.

Now I never need to shop to piece together a mismatched wardrobe. I just work with Anna each season to augment my wardrobe with the few items I need to update it, and I’m set for the season!

What’s more, Anna is so much fun to be with, fun to shop with and she has become a trusted friend as well!
— Jennifer Deare
New York is a city that’s full of people who call themselves stylists, wardrobe consultants, fashionistas, etc., and to be honest, I was always hesitant to use any such person. After all, how can you really know what you’re getting? And even if they are stylish themselves, how do you know that they can dress you?

Well, I am here to tell you, Dr. Akbari is The Real Deal. This woman has a simply unbelievable eye and fashion sense. She stood in front of an endless row of what seemed to me nearly identical items of clothing and then selected a handful with seemingly surgical precision. Moreover, my physique is far from “modelesque,” and she still managed to find a huge number of items that looked great on me. We purchased the very first suit that she selected for me, and after she had it tailored and I looked at myself in the mirror, I realized that it was the best-looking suit that I ever owned.

She has an amazing eye for detail and details, encompassing numerous things that are invisible or insignificant to me, but which other people (especially women) most definitely notice. As an example, the weekend after our last shopping trip, 4 different women (strangers) complimented me on the shirts I was wearing. Fair to say, that never happened to me before in my life. Forget the others. This woman is worth your time and money. A unique find.
— Michael M.
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Middle age brings many challenges. I was feeling—and looking—matronly. I was bewildered by the current fashion trends which seemed to have no relationship to what I thought looked good on my body. When I heard about Anna, I was intrigued, but asked her, “Do you work with the post-menopausal set?” She assured me she did.

She moved through my closet with grace and humor. We made a huge discard pile. Shopping—something I don’t enjoy—was really fun. I pretty much stood in the dressing rooms as she raced around the store bringing all kinds of clothes. She taught me how to wear new fashions, what brand names were cut for my figure, and the importance of scarves and accessories. I routinely get compliments on the outfits she helped put together!

In the world of fashion consulting, I am convinced Anna is quite rare. She not only has a wonderful eye and excellent taste, indefatigable energy, and good sense of humor, but she is an intellectual who understands clothes as part of one’s identity construction. She connects with her clients on multiple levels. Working with her was a wonderful gift to me.
— Mary C.
I loved using Sociology of Style’s Services! I didn’t realize what shopping really meant until I met Anna. As a guy, I’ll pick up an item or two in a store, try it, buy it (or not) and then call it a day. With Anna’s keen eye, we picked out half the store, tried most of it and came out the door with a dozen items — all perfect and at a 20% discount. But that wasn’t even the best part: Chucking all my unused closet dust gatherers — now THAT was cathartic! I haven’t missed a single piece of clothing that Anna forced me to throw away. (I thought I would, but I didn’t.) And now I’m left with half as many items that I use twice as much. Thanks, Anna!!
— Malte Barnekow
I had to unexpectedly travel abroad for work recently. Because I worked with Anna Akbari to recreate my wardrobe this year, I was able to quickly pack a few items of clothing. These few items worked together to create enough outfits that I felt confident for 7 days straight. Thank you Anna!
— Rana Rosen

Contact Anna for information on how to work together and start your image transformation today.


Not ready to take the plunge? Start with the style quiz or an online course.