Be(wear) of the Camera:Photo-Sharing Your Style


[quote]Today, everything exists to end in a photograph.[/quote]

— Susan Sontag, On Photography

Surprisingly enough, Susan Sontag wrote that quote in 1977. At a social media-induced alarming rate, the sentiment could not bear more truth today. Have you seen iPhone 5 commercials lately? The most recent ad campaign is entitled, Photos Every Day, as the voice-over reports, “Every day, more photos are taken with the iPhone than any other camera.” Clearly, the weight of Sontag’s truth is due to the technologically-enabled ease of capturing an image. But, without the added platforms to share these photos with others, I’m betting we wouldn’t be so inclined to take as many snapshots as we do – especially of our sartorial collections.

Photo-sharing acts as both a virtual mirror and a memory bank. When applied to fashion, it allows us to try on looks, get feedback in terms of likes/comments, and play with our image via technology. Essentially, these channels are added opportunities to communicate who you are (hopefully without becoming overly self conscious, vain, or narcissistic along the way).

The social media channels that invite us to partake in self-branding through visual culture are endless. Whether the medium be as fleeting as a Snapchat, or as everlasting as Facebook photos (where even the deceased remain virtually relevant), people are revealing, if not promoting, what they wear and admire to an uncountable number of eyes. Everything from Canadian model Coco Rocha’s high-fashion instagrams to Kelly Osbourne’s controversial black diamond manicure fuel this photo-sharing frenzy. What does this mean for our image-centric selves?

The sociologist and brains behind our site, Anna Akbari, discusses how social media, our public mirror, is largely to blame for a certain type of navel-gazing self-consciousness. The issue repeatedly floats to the surface with every cheesy duckface or myspace-looking mirror-shot we see. Cognitive therapist, Doni Jozef, hones in on the self-consciousness that comes along with online identity construction in his piece, “Is Social Media Making me Awkward?”  Jozef notes that by ‘awkward’ he means self-conscious:

[quote]To be self conscious is to be just that: conscious of the self. Freud discussed this sort of psychic ‘splitting’ and the tension it often entails. It’s like looking into a mental mirror as we run various inspections from a variety of angles so as to appear appropriately presentable and socially acceptable – all as we try to focus on a conversation we’ve been having with a neighbor about something along the lines of their favorite brand of rice. Um… uh huh… yeah… I love that rice too…[/quote]

Our constant participation in media does not allow us to look away from these ‘mental mirrors.’ Born out of social media, it is not hard to see how the ‘selfie’ may be short for an image that will likely induce self-consciousness.

mona lisa selfie

In terms of fashion, some critics acknowledge the type of popularity contest that sartorial photo sharers and bloggers take part in. In T Magazine, Suzy Menkes notes, “Fashion has to some extent become mob rule — or, at least, a survival of the most popular in a melee of crowdsourcing.” If everything that existed aimed to end in a photograph in 1977, today, those images also aim to be ‘liked’ – as if high school wasn’t long enough.

Whether or not there are marketing campaigns, vanity projects, or consumer bragging rights behind fashion photo-shares, it isn’t always easy to curate, censor, or feel consistently confident when using this medium of self-reflection. Instagramming doesn’t come with instant confidence, especially when digital privacy seems more and more like a national pastime. No matter the number of followers or accumulation of likes (even though we are tweeting and instagramming amongst the stars) the lot of us are not celebrities.  We are not always – nor do we need to be – ‘camera ready.’  However, I still want you to show the world who you are…even if that person prefers privacy. You don’t have to miss out, because the most important self you share is the one that you show off in person.

As we keep on snapping, here a few tips to find just how photo-sharing fits into your style agenda:

1. Tired of looking into the ‘mental mirror’ in the dressing room? Want an ‘insta-suggestion’ or second opinion while shopping from people and stylists you trust?


Pickie: Take part in the ‘social shopping’ movement and use your network along with Pickie’s staff of editors to curate your own fashion wishlist. Pickie personalizes your very own ‘shoppable magazine’ with products shared by your friends/people you follow, what’s trending/new/noteworthy, along with editors’ picks, all based on your interests.

2. Overwhelmed with the amount of sites and bloggers, but still want all the highest rated looks and to conveniently keeping your Instagram ‘follower’ to ‘following’ ratio down?


Chicfeed: Time magazine reports, “Like an RSS feed for real-world fashion, Chicfeed organizes street style blog pics from sources like The Sartorialist, FaceHunter and LookBook into one continuous stream.”

3. Too turned off, apathetic, or shy to share?


Clothapp: You don’t always have to share. Clothapp lets you choose to whom you want to “unlock your closet.” Use it to digitally organize your wardrobe based on occasions or levels of formality. The New York Times compares the app to Cher Horowitz’s computerized closet in the 1990s cult classic, Clueless (see below; duckface, optional). Fully equipped with Instagram-like filters for share-worthy outfits, there’s even a new weather feature so you can dress to mother nature’s real-time conditions.